October 24, 2012
NEW YORK [For Immediate Release – Oct. 24, 2012] HGTV will celebrate the holidays with the “HGTV® Holiday House,” a modern day, life-size gingerbread house at Mall of America®, the nation’s largest retail and entertainment complex, in Bloomington, Minn. For more than five weeks, from “Black Friday,” Nov. 23, 2012, through New Year’s Day, Jan. 1, 2013, the HGTV Holiday House, located in the Mall’s Rotunda, will offer shoppers an opportunity to attend free demonstrations, meet and greets, and autograph sessions featuring popular network talent, including David Bromstad (HGTV Design Star), Anthony Carrino and John Colaneri (Kitchen Cousins), Genevieve Gorder (HGTV Design Star), Chris Lambton (Going Yard), Scott McGillivray (Income Property), Chuck Nice (Home Strange Home), Carter Oosterhouse (Million Dollar Rooms), Jonathan Scott and Drew Scott (Property Brothers), Egypt Sherrod (Property Virgins), Sabrina Soto (The High Low Project) and Vern Yip (HGTV Design Star). DIY Network® stars Nicole Curtis (Rehab Addict), Matt Muenster (Bath Crashers) and Amy Matthews (Sweat Equity), along with Sara Peterson, editor-in-chief, HGTV Magazine, also will appear.
“Mall of America has revolutionized the shopping experience for more than 20 years,” said Denise Conroy-Galley, HGTV’s senior vice president of marketing and creative. “We are excited to deliver a truly unique entertainment adventure for millions of holiday shoppers with the HGTV Holiday House and the HGTV® HOME Pop-Up Showroom.”
During the festivities, fans can join in House Hunters Bingo every Monday night from 6 p.m.-8 p.m. CT, take their kids to HGTV-friendly activities like crafts and coloring on Toddler Tuesdays®, and play in a cornhole match each evening from 6 p.m. – 8 p.m. CT on “Mensday” Wednesdays. Shoppers can also enter various sweepstakes for chances to win cash or gift cards, get their gifts wrapped at a special station in return for a donation to HGTV and DIY Network’s philanthropic partner, Rebuilding Together, or catch a spectacular holiday light show at 1 p.m., 5 p.m. and 8 p.m. CT daily. In addition, visitors can grab photos in HGTV’s custom holiday photo experience and pose in front of the HGTV Holiday House or a 44 ft. tall Christmas tree.
“Partnering with HGTV takes the holiday shopping experience to a whole new level for our guests,” said Maureen Bausch, executive vice president of business development at Mall of America. “From touring a life-size gingerbread house to interacting with A-list celebrities and experiencing a holiday light show, we anticipate this to be the destination this holiday season.”
For the first time, the HGTV® HOME line, which includes the HGTV HOME Furniture Collection, HGTV HOME Design Studio at Bassett, HGTV HOME Lighting by ELK Lighting, HGTV HOME Flooring by Shaw, HGTV HOME by Sherwin-Williams and HGTV HOME Plant Collection curated by Agricola Management, will be on display for the public at a special HGTV HOME Pop-Up Showroom, a 2,000 sq. ft. store located on level 1, south at Mall of America. Opening on Black Friday, the pop-up showroom will highlight the breadth and diversity of products in the HGTV HOME collection -- from paint, flooring and furniture to lighting, accessories and plants.
Shoppers also may visit the HGTV Holiday House and the HGTV HOME Pop-Up Showroom to rest and catch episodes of HGTV’s popular shows, such as Love it or List It, Property Brothers, Home Strange Home and a special live viewing of the Rose Parade on New Year’s Day.
The HGTV Holiday House and HGTV HOME Pop-Up Showroom at Mall of America will be open to the public every day from 11 a.m. to 8 p.m. CT (Christmas Eve, New Year’s Eve and New Year’s Day from 11 a.m. to 5 p.m. CT). For more information, including daily schedules, please visit www.mallofamerica.com, as well as the Mall’s Facebook and Twitter, and HGTV’s Facebook and Twitter.
HGTV Press Contacts:
Brandii Toby-Leon: 865-560-4280, firstname.lastname@example.org
Sheila Munguia (Rogers & Cowan): 212-878-5029, SMunguia@rogersandcowan.com
About Mall of America®
Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk- through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV® HOME consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.